Blog and Updates
How PULSE Loyalty Software is Redefining Customer Rewards in the Philippines
Beyond AltPayNet's suite of white-label payment software is a new product unveiled. One that's stronger and bolder, built to automate systems for vouchers, cashbacks, rewards, and other loyalty programs for digital-first banks and financial institutions in the Philippines.
By: Kristel Serran
Digital Transformation
Online Payments
Opportunities
Today’s digital economy has developed into a well-oiled machine, with financial entities like e-commerce, neobanks, and payment apps constantly evolving to deliver the utmost security and seamless transactions across all platforms.
But offering your services and technology is never enough. How can digital-first banks grow consistently, and keep their customers happy?
This is the question that compelled us to create PULSE Loyalty Software. As the newest addition to our suite of white-label payment software, we built this comprehensive loyalty marketing platform that is not limited to rewards automation.
PULSE serves as a digital marketing software that follows AI-driven workflows to guarantee exponential returns of investment (ROI) for every customer loyalty campaign.
From digital vouchers to AI-driven loyalty personalization, it’s the ultimate customer engagement platform designed for the modern banking market. Build stronger relationships, increase retention, and drive growth with a digital loyalty platform that truly delivers.
PULSE Loyalty Software is powered by AltPayNet, a global white-label payment solutions provider for end-to-end payments.
With AltPayNet’s 25 years of expertise in fintech and list of robust, industry-specific payment software, the company enables businesses to offer reliable financial services without having to build expensive systems and technology from scratch.
AltPayNet also covers:
Cashless digital economies are growing so fast, even in the Philippines. Gross digital payments across ASEAN alone reached over $806 billion in 2022 and is predicted to rise up to $1.2 trillion by the end of 2025.
This set the stage for digital banks to rise in response to the modern consumer’s preference. And when executed well, you get a platform that offers more than just seamless transactions. Because honestly? Technology, no matter how big and reliable, isn’t the be all and end all for discerning customers.
That is why PULSE was created. Essentially, it gives digital-first banks the ability to become a financial ecosystem, offering a smarter way to reward and retain loyal customers.
With a sophisticated segmentation system, companies that use the PULSE Engine can set their own triggers for custom rewards such as cashback, vouchers, and other programs unique to them.
Here are a few of PULSE’s core functions:
There has never been a more comprehensive loyalty software that truly understands the Filipino market’s needs.
PULSE Loyalty Software is API-ready, which means it’s low-cost, and businesses can exponentially grow their loyal customers in less than 90 days.
One thing PULSE excels at is adding value. How? Through voucher and load disbursement, airtime top-ups, and a customizable rewards system.
Banks can reward their customers for everyday transactions, driving repeat usage of its digital channels. This aligns with Filipinos’ comfort with online platforms, evidenced by an internet penetration of 73.1% in 2023.
Another highlight of this intelligent cashback and rewards software is found in its marketplace integration, which connects customers to various partner merchants and gives them access to exclusive deals and discounts.
This provides customers with an incentive to stay, spend, and explore within the bank’s platform.
PULSE’s real-time insights and analytics hands financial institutions the tools needed to truly dissect and understand their customers’ behavior, preferences, and spending patterns.
With all this data, they can create targeted campaigns and come up with relevant reward triggers to improve the customer experience and make the most of their loyalty initiatives.
Let’s look at some successful digital banks that have made themselves indispensable by empowering customers through self-service money management, and loyalty rewards programs that keep banking interesting.
GoTyme Bank is a Filipino-Singapore collaboration that operates through kiosk locations across the country and a mobile app. They enable remittances using PESONet and InstaPay, asking only an 8 PHP fee for local bank transfers.
However, their forte lies in Go Rewards. It is simply structured to encourage users to use their GoTyme Bank Visa debit card at any partner stores (e.g., Robinsons Supermarket, Rose Pharmacy, Daiso, etc.) for a chance to earn 3x Rewards points.
CIMB is an ASEAN-centered digital bank with its headquarters in Kuala Lumpur, Malaysia.
What sets this bank apart is that it pairs consistent financial returns with interactive and diverse reward formats, going beyond savings yields.
One example of this is their Spend, Spin & Win campaign that runs from June 10 to August 31, 2025. Any eligible participant is entitled to a Spin of the wheel for a chance to win cash prizes up to 5,000 PHP.
As a Filipino-first fintech company, AltPayNet understands the Filipino people like the back of its hand and develops all-in-one solutions to prove it.
PULSE Loyalty Software uses a top-tier segmentation system to make sure all marketing campaigns understand their target customer’s needs, and really lock in on them. This is only one manifestation of AltPayNet’s commitment to making smart software that benefits merchants and customers alike.
The significant shift to digital banking is not merely a phase but a defining feature of the times, and a smart loyalty platform for digital banks will be a necessity in the coming years.
AltPayNet’s PULSE Loyalty Software is all about empowering banks and financial service providers to deliver customer experiences that feel rewarding and personal.
By tailoring points, vouchers, and cashback in real time, PULSE not only enhances banking systems, but deepens engagement and creates lasting value.
Ready to exponentially grow your customers? Let's connect. Send us an email at info@altpaynet.com.
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